KYLIE NGUYEN
MARKETER
________CONTENT CREATOR
CREATIVE Portfolio
I've been engaged in content creation and marketing since the 10th grade, and I developed a keen interest in it, eventually leading me to pursue a major in Professional Communication at RMIT University. This journey has equipped me with a deep understanding of current trends, the core principles of communication and marketing, and how to effectively and appropriately implement them.
I undertook various media and communication planning projects for diverse brands, including Milo, Kiehl's, Clear, and Superstrata. Additionally, I've successfully produced a magazine, postcards, and posters, all of which will be showcased in my creative portfolio.
Bio
0963822003
Cambinhnguyen15@gmail.com
Last updated: May,2024
PROJECTS
01
NHUNG THANH PHO MO MANG
DESCRIPTION
Nhung Thanh Pho Mo Mang (NTPMM) show is one of the most popular Vietnamese concerts among Gen Z and young Millennials. As a digital content team member, I successfully worked for the NTPMM Summer Tour in Hanoi and Da Nang.
I am responsible for developing and executing captivating ideas for Facebook and TikTok. Working collaboratively within a team of 10, we brainstorm and plan innovative content. My duties include:
- Producing engaging content about artists and sponsors
- Adhering to content timelines to meet deadlines
- Writing social media posts to boost fan interactions on Facebook
- Creating TikTok clips to promote shows and enhance awareness and engagement within the music community
ROLE
Marketing member
SHOWCASE FACEBOOK
01
NHUNG THANH PHO MO MANG
02
Nôi Sắc Nối
DESCRIPTION
The Nôi Sắc Nối event is part of my proposal for an Event Management course, where I am responsible for the marketing. This practical experience has allowed me to develop and implement both online and offline marketing strategies for the event.
Notably, I utilize Pinterest as a key creative tool for inspiration. By creating mood boards on Pinterest, I use precise keywords to find images that best match my vision, ensuring the event's visual elements align perfectly with my concepts.
Please click here for better view
ROLE
Marketing executive
03
DESIGN USING ADOBE PHOTOSHOP
DESCRIPTION
I've acquired proficiency in utilizing Adobe Design software, and here are some of my projects created using Photoshop and InDesign.
While I may not be a professional designer, I consider it essential to have these skills, as they enable me to communicate with design teams in the future effectively.
04
RMIT CO GI VUI
DESCRIPTION
RMIT CO GI VUI is a TikTok channel overseen by the RMIT Marketing Department. This channel is designed to provide accurate insights from RMIT students, dispelling misconceptions.
During my internship with this initiative, I collaborated with a team that involved scripting, filming, and video editing, sharpening my content creation skills and catching up with new trends. My most successful video garnered an impressive 1.1 million views within a week.
Role
Content creator
Canvas |CapCut
Tool
Viral clip with 1.5M views
05
VIETNAM YOUNG LION
DESCRIPTION
I participated in a competition in the Film & Integrated category and won the Bronze. This experience not only helped me gain a thorough understanding of conducting advertising films and integrated campaigns but also honed my creativity and provided me with the opportunity to collaborate with industry leaders.
Role
Art director & planner
Canvas |CapCut
Tool
VIETNAM YOUNG LION
BRONZE WINNER 2024
05
VIETNAM YOUNG LION
05
RMIT BASKETBALL OPEN TOURNAMENT 2024
DESCRIPTION
The RMIT Basketball 3x3 Open Tournament 2024 (RBOT) was arranged by the RMIT Basketball Club with 200 student-athletes from 12 universities participated in the competition.
As the marketing leader, my responsibilities include strategizing and executing a comprehensive marketing plan for the event within a one-month timeframe. This entails overseeing a team of ten individuals and actively participating in the preparation of the event's theme, idea, promotional activities, and collaboration with sponsors.
ROLE
Marketing Leader
rbot recap (2024)
RMIT BASKETBALL OPEN TOURNAMENT 2024
Managed platforms
RMIT Basketball TikTok
RMIT BASKETBALL OPEN TOURNAMENT 2024 VISUAL
EVENT RPEORT
After completing the Event Management course, I conducted a comprehensive analysis of the RBOT 2024 event report using the EMBOK model. This approach allowed me to gain a deeper understanding not only of my role as a marketing leader but also of broader aspects such as operations, sponsors, stakeholders, and more. This practical experience has enriched my understanding of event marketing.
ROLE
Researcher
06
NATIONAL UNIVERSITY CHAMPIONSHIP BASKETBALL 2023
DESCRIPTION
As a member of the head marketing team, I oversee the promotion of the RMIT Basketball team at the NUC 2023 tournament. Additionally, I managed media coverage during our trip to Hanoi. Following the tournament, our media efforts boosted our reputation with numerous viral video clips.
ROLE
Marketing Leader (Video based)
NUC 2023 VISUAL AND VIDEOS
03
RMIT BASKETBALL LEAGUE 2023
DESCRIPTION
RBL, an annual league at RMIT, allowed me to join the marketing team this year. I utilized a Cannon Z50 to capture highlights and edited the videos using CapCut. The videos performed exceptionally well on various platforms, including TikTok, Instagram, and Facebook. In addition to video work, I also contributed by writing content for our social media channels.
I have accumulated valuable experience as a content creator through my involvement in this club. I've gained insights into managing social media pages and analyzing performance metrics to enhance future content.
ROLE
Marketing member
RBL Teaser Video
I participated in creating the RBL Teaser video, involving brainstorming creative concepts and providing support on the filming day.
Achieved the target of reaching 10,000 views within just two days.
06
RMIT MASS MEDIA CLUB
DESCRIPTION
RMIT Mass Media is a student-run Media Club at RMIT University that coordinates various events, including Talkshows and charity trips related to the media industry.
Serving as the marketing leader, my responsibilities include managing the social media pages for these events, which has led to a commendable performance and outcomes for the club
Role
Marketing leader
06
RMIT MASS MEDIA CLUB
MASSHARE EVENT
role: Bilingual MC
07
WEBSITE DESIGN
DESCRIPTION
In the Making Media course, I gained knowledge in web design using the Wix platform. This experience equipped me with the skills to create a portfolio website, effectively curate content for websites, and structure web layouts.
This foundational knowledge has also opened the door for me to explore additional platforms like Figma for learning UX/UI design
08
MAGAZINE AND PODCAST
DESCRIPTION
The magazine and podcast are products of my Making Media course participation.
For additional information, please click on the provided website link
CONTACT
